Real Madrid Celebrates Victory in Style With New Louis Vuitton Official Partnership
Unveiling official outfits for Real Madrid Men’s, Women’s football teams and the Men’s basketball team.
Summary
- Louis Vuitton has officially become the multi-year formal and travel wear supplier for Real Madrid’s men’s and women’s football teams and the men’s basketball team
- Designed by Pharrell Williams, the partnership includes custom-tailored suits, ready-to-wear and exclusive accessories for players and staff
The world of football has long intersected with fashion, but few partnerships underscore this synergy with the gravitas of the newly confirmed alliance between French luxury powerhouse Louis Vuitton and Spanish giants Real Madrid. This multi-year deal sees Louis Vuitton becoming the official formal and travel wear supplier for Real Madrid’s men’s and women’s football teams, as well as the men’s basketball team, setting an unprecedented standard for high-end club outfitting.
This collaboration is far more than a mere branding exercise; it’s a strategic alignment of two global titans that share foundational values: a relentless pursuit of excellence, a rich legacy, and a commitment to innovation. As Pietro Beccari, CEO of Louis Vuitton, aptly put it, “Real Madrid stands for excellence and evolution… That energy fuels what we do at Louis Vuitton. This wardrobe was made to move with that same spirit – pieces that travel with purpose, strength and style.”
Designed by Men’s Creative Director Pharrell Williams, the exclusive wardrobe curated for Real Madrid is a testament to Louis Vuitton’s renowned art of tailoring and a blend of sophisticated functionality. Players and staff will be outfitted in bespoke tailored suits, ready-to-wear garments, and accessories for official appearances and travel. Key elements include formal jackets and trousers adorned with subtle embossed VVN leather labels, LV Soft shoes, and elegant accessories like embroidered caps and palladium-buckled belts.
Perhaps most striking is the custom travel line, featuring iconic pieces like the Horizon 55 suitcase, Keepall bag, and Christopher backpack. These items are rendered in Louis Vuitton’s signature Monogram canvas, meticulously detailed with Real Madrid’s distinctive white-and-gold accents and “RM” initials – crafted exclusively for the teams and not available for retail. This exclusivity underscores the premium nature of the partnership and offers a tantalizing glimpse for fans.
The visual campaign supporting the announcement is equally impactful, showcasing top players including Éder Militão, Dani Carvajal, Kylian Mbappé, Jude Bellingham, Vinicius Júnior, and Thibaut Courtois posing atop Louis Vuitton trunks outside the iconic Santiago-Bernabéu Stadium. This imagery powerfully conveys the fusion of sporting royalty and luxury craftsmanship.
This partnership extends Louis Vuitton’s growing influence in elite sports, a heritage that includes crafting trophy trunks for prestigious competitions like the FIFA World Cup and the Ballon d’Or. As Emilio Butragueño, Real Madrid’s Director of Institutional Relations noted, “Both institutions transcend time and tradition. We aim not just to build a legacy but to inspire.” The Louis Vuitton x Real Madrid alliance is poised to do just that, dressing the world’s most decorated club in unparalleled style, both on and off the pitch.
