The Hyein Seo x Nike Ava Rover Arrives This Week
The newly-formed duo puts their own spin on the upcoming lifestyle model.
Name: Hyein Seo x Nike Ava Rover
Colorway: Sequoia/Black/Cargo Khaki
Style Code: HQ2863-300
MSRP: $140 USD
Release Date: June 6 (Hyein Seo), June 13 (Select Korean Retailers), and 2025 (Global)
Where to Buy: Hyein Seo
Update: One of the footwear industry’s breakout stories of the past few weeks has been the unveiling of the Nike Ava Rover. The lifestyle model first appeared as the subject of a Hyein Seo collaboration, which marks the first time the Swoosh has teamed up with a Korean fashion label. This campaign is now set to debut the Ava Rover as 070 Shake fronts its official unveiling. As noted in our previous discussions below, this stealthy take on the sneaker features Hyein Seo’s wordmark at both the sockliner and heel loop. ReactX foam provides responsiveness via the sole while the shoe’s signature pixel-detailed mudguard maintains the all-black look. Release begins via Hyein Seo on June 6, with select Korean retailers set to drop the sneaker on June 13. A global launch will later follow, so stay tuned for additional updates, including more news regarding the Ava Rover’s rollout.
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Update: One of the last week’s breakout headlines involved the reveal of the Nike Ava Rover. Limited information about the new model has been shared, however, we do know that Hyein Seo will be debuting its partnership with the Swoosh by presenting a “Sequoia”-colored take on the shoe that we initially previewed below. While noted as sporting a light purple upper, Nike’s official images of the kicks indicate it is closer to a dark gray hue. This closer look at the pair confirms that Hyein Seo’s wordmark is not only present at the sockliner of each shoe, but each heel tab as well. Release has not been announced just yet, but it is currently expected to launch next month via Nike SNKRS and select retailers at a price of $140 USD.
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Original Story: As we look ahead at what’s to come from Nike this year, another storyline has emerged. Not only has a new lifestyle silhouette surfaced, but a new partnership has as well.
Descapes
The Swoosh’s connection to South Korea continues to strengthen as, after dropping the Air Jordan 3 “Seoul 2.0” and teaming up with WORKSOUT on the Nike Air Max 95, it has now tapped Hyein Seo for a new footwear project. The subversive technical label teased a new shoe named the Nike Ava Rover. Our limited preview of the collaborative pair sees a black sole unit combine with a unique textured mudguard that reaches across a portion of the dark purple upper. A small Swoosh is positioned at the lateral forefoot while Hyein Seo’s wordmark is present in white at the sockliner.
At the time of writing, neither Hyein Seo nor Nike have confirmed when their collaborative take on the Ava Rover will be releasing. Stay tuned for updates, including more information regarding the new model and a better look at this colorway, as we currently expect it to drop later this year via Nike SNKRS and select retailers at a starting price of $140 USD.
